Search engine optimization is a crucial part of any web master's marketing plan if he wants to rank well in the search engines. The page design especially the sales copy will not only have to be written with your customer in mind but also the search engines themselves. SEO isn't hard so there's no need for you to shy away from it, I know it may seem hard and maybe there is a lot to do but believe me it is well worth the effort when you start to see the increase in blog traffic.
The first thing you need to do is your on-page optimization, this is quite easy to do so don't go pulling your hair out if I happen to mention html. Firstly concentrate on on page at a time only when you have finished optimizing your landing page should you move on. Here's what to do, research your keywords and decide on three or four keywords that your target market are searching for, you can use Google's free keyword research tool to find out which keywords your going optimize your page for, here's the link : https://google.com/adwordskeywordtool
Pick highly targeted keywords for instance if you sell romantic gifts your main keyword would be "romantic gifts not simply gifts. And remember, when people do a search most will put in a phrase not just a keyword, a good tip is to phrase your keywords as a question as well as having the keyword "romantic gifts" you could have "where can I buy romantic gifts?" by doing this you are really targeting your potential customers because they're in the buying mood, right?
A point I should mention here is it's not always a good idea to pick the most searched keywords because there will be far more competition for you, what you should try and do is find a keyword that's well searched for but with a little less competition.
You can do this by searching and checking how many search result there is for that keyword or phrase for instance if it has 5000,000 then you can bet that all the big boys will be trying thee best to rank high with that keyword phrase meaning more competition for you. So try to find one still within your niche and well searched on but with a lot less competition.
when you have your three or four keywords and phrases you need to use them in your headline and sprinkle them throughout your sales copy. If you've created your own website using a WYSIWYG html editor then all you have to do is highlight your headline that should have your main keyword in there and give it a heading 1 tag by simply clicking "heading 1 in the formatting tab in your html editor. If you have a sub heading you can do the same thing with your 2nd main keyword or phrase but this time click the "heading 2" and for your keywords that you have sprinkled throughout your copy to give them a similar effect so that the search engine crawlers pick them up easy simply either bold,underline or italicise them and your html editor will create the proper code, all you have to do then is upload your page to your hosting.
Another good trick that the search engines love and a lot of people make the mistake of not doing is using your main keywords as your page title, how many times have you pulled up a web page and it's been called "Home"? This does absolutely nothing to help your SEO and will do absolutely nothing to increases or targeted website traffic what you should do is name your page after your keywords such as "Romantic Gifts" This helps the search engines when identifying relevant sites for search queries.
One more final tip remember, the search engine web crawlers read the web page from the top left to right so try to get your keywords into your headline and first paragraph so they can pick them up early, that's why I suggest naming your page after your keywords? That's about it for the basic on-page Search engine optimization, of course there's a lot more than just your on-page seo but that's where you need to start there's no point starting with the off-page seo until the on-page has been accomplished first.
You should see an increase of targeted website traffic with the basics but the real results come after you start implementing your off-page strategies such as article marketing video marketing and bookmarking to name but a few start on them and you will see an increase in your targeted website traffic
